As we all strive to use AI to enhance our marketing copywriting skills, there are some things you need to simply understand about how these systems work, and about how much they truly can do for you.

I use several different AI systems for different aspects of my business, and I’ve realized that many of them are not really great at marketing copy.

Here’s a great test that shows you how well a number of them perform with a simple prompt. You can try this yourself to see how well your favorite AI engine can perform this relatively simple task.

How Do We Test AI Marketing Knowledge?

The prompt is this:

Answer this question like Russell Brunson would. "Why does every business need a funnel?"

ChatGPT v4

🔥 "Why does every business need a funnel?" 🔥

Imagine this: You’ve got a store, right? Whether it’s online or a physical space, you’ve got products, services, something you KNOW people need. But here’s the deal—without a funnel, you’re basically opening your doors, shouting into the void, and hoping someone shows up and buys.

A sales funnel isn’t just a fancy marketing term. It’s the engine that drives your business. It’s the difference between a business that survives and a business that THRIVES.

Here’s why EVERY business needs a funnel:

1 🚦 Guided Journey: A funnel takes your customer by the hand and leads them through a journey—from discovering you to buying from you. Without it, they’re lost, and lost customers don’t buy!

2 💰 Maximizes Revenue: You’re not leaving money on the table. With a well-built funnel, you’re not just selling a product—you’re offering upsells, cross-sells, and down-sells. It’s like turning a $30 sale into a $300 sale with the same customer!

3 🎯 Automates & Scales: Imagine making sales while you sleep. A funnel is like having the BEST salesperson working 24/7, giving consistent pitches, handling objections, and closing sales.

4 💪 Builds Relationships: Funnels aren’t just about selling. They nurture your leads with value, turning cold prospects into raving fans. Fans who buy from you over and over again.

5 🚀 Predictable Growth: When you have a funnel, you know your numbers. You know that if you put $1 into ads, you’ll get $3 back. That’s how businesses scale from six to seven to eight figures!

Still not convinced?

Look at ANY successful business online. They all have funnels. Amazon, Netflix, Tesla—they guide you through a buying process. They don’t leave it to chance, and neither should you.

So, if you want to stop hoping and start scaling, if you want to build a business that gives you freedom instead of chains, you need a funnel.

And guess what? Building a funnel is simpler than you think. That’s why we built ClickFunnels—to give entrepreneurs like you the exact tools you need to create funnels that convert.

The question isn’t whether you need a funnel—the question is how fast can you build one before your competitors do.

Boom! 💥

Jasper

Why Does Every Business Need a Funnel?

Imagine this—you're throwing a party. Would you just open the doors and assume people will show up, find the dance floor, grab food, and stay all night? Of course not. You’d create an experience—a flow. Guests would get an invitation, they'd be guided through the entry, offered a drink at the bar, shown where to sit and mingle, and then nudged onto the dance floor when the vibe is just right. That’s exactly what a funnel does for your business.

You see, every business already has a funnel—even if you don’t think you do. The real question is this: Is your funnel working FOR you or AGAINST you?

A funnel is the journey your ideal customer takes, from the moment they hear about you to the moment they become your raving fan. Without a funnel, you're relying on hope marketing—hoping people find you, hoping they know what to do next, hoping they stick around and buy. Hope is NOT a strategy.

Here’s Why Funnels Are a Game-Changer:

1 They Attract the Right People.
Your funnel acts like a magnet, pulling in exactly the kind of people who need what you’re offering. It's not about casting a wide net; it’s about targeting your dream customers. Through carefully crafted ads, landing pages, or content, you’re reaching the people who are already searching for YOU.

2 They Nurture and Build Trust Automatically.
Most people aren’t going to buy from you the first time they meet you, right? Funnels solve this by automating the process of warming up your audience. Through email sequences, value-packed content, and strategic offers, you're taking cold leads and turning them into warm, hungry prospects. It’s like dating—you wouldn’t propose on the first date, but a well-built funnel leads to the perfect “yes” at just the right time.

3 They Convert with Precision.
Funnels aren’t built on guesswork. They're engineered to guide someone from one step to the next, eliminating confusion and making them crystal clear on how—and why—they should say "YES!" to your solution. Whether it’s selling a product, booking a call, or signing up for a program, every step in the funnel is like a stairway to results—for your customer and your business.

4 They Scale Your Growth (Without Scaling Your Workload).
Here’s where funnels get REAL exciting. Once you have a system that works, it doesn’t care if you're handling 10 leads or 10,000. Funnels give you leverage. They keep the sales process predictable, trackable, and scalable. This is what turns a “hobby business” into a world-class empire.

Funnels Simplify Everything.

Without a funnel, you’re trying to juggle a million things—generate leads, follow up, qualify buyers, make offers—in the hopes everything just works out. With a funnel, it’s all mapped out ahead of time. Every click, every email, every offer is designed to turn strangers into buyers. And the beauty? It WORKS in your sleep. Your funnel is the 24/7 employee that never gets tired, never calls in sick, and is always closing.

Take This to Heart.

Every successful business you know already uses funnels. Apple has a funnel. Tesla has a funnel. Amazon has mastered funnels. The only difference? They’ve been refining theirs for years, but nothing stops YOU from starting TODAY.

If you don’t have a funnel, you don’t have a fully optimized business. Period. It’s time to stop leaving money on the table. Build your funnel, serve your audience better, and create the business (and life) you’ve dreamed of. Funnels aren’t just optional—they’re essential.

Your business deserves this level of scalability and impact. Will you take the leap?

DeepSeek V3

Alright, listen up, because this is the game-changer for every single business out there. The reason every business needs a funnel is simple: your business is leaking money, and you don’t even know it.

Think about it—when someone finds out about your business, what happens next? Do they just magically know what to do? Do they automatically understand why they need your product or service? Of course not! That’s where the funnel comes in. A funnel is your ultimate guide to taking someone from “Hey, I just heard about you” to “Shut up and take my money!”

Here’s the deal: a funnel is a step-by-step system that nurtures your customers, builds trust, and leads them to the sale. Without it, you’re just throwing spaghetti at the wall and hoping something sticks. But with a funnel, you’re in control. You’re guiding them, step by step, through the journey of becoming a raving fan of your brand.

Let me break it down for you:

1. Awareness: You’ve got to get their attention. This is where your ads, social media, or content come in. But here’s the kicker—most businesses stop here. They get the click, and then… crickets. Not you. You’ve got a funnel.

2. Interest: Now that they’re aware of you, you’ve got to hook them. This is where you deliver value—fast. Maybe it’s a free lead magnet, a video, or a quiz. You’re showing them you’re the real deal.

3. Decision: This is where the magic happens. You’ve built trust, and now you’re presenting your offer. But here’s the thing—you’re not just throwing it out there. You’re showing them exactly why they need it, how it’s going to change their life, and why they’d be crazy to say no.

4. Action: Boom! They buy. But guess what? The funnel doesn’t stop there. You’ve got upsells, downsells, and follow-up sequences to maximize the value of every single customer.

Without a funnel, you’re leaving money on the table. Period. You’re letting potential customers slip through the cracks because you’re not guiding them. A funnel is your secret weapon to scaling your business, creating predictable revenue, and turning strangers into lifelong customers.

So, why does every business need a funnel? Because funnels are the difference between hoping for sales and knowing exactly how to get them. And if you’re not using one, you’re leaving your success up to chance. And let me tell you, hope is not a strategy. Funnels are.

Now go build your funnel, and let’s make some magic happen! 🚀

Grok 3

Alright, let’s dive into this like I’m Russell Brunson, ready to break it down with some serious energy and a sprinkle of marketing magic!

Hey, if you’re asking, “Why does every business need a funnel?”—dude, you’re already halfway to crushing it because you’re thinking about the game-changer every entrepreneur needs to hear! Listen up: a funnel isn’t just some fancy buzzword or tech trick—it’s the secret sauce to turning strangers into raving fans who can’t wait to buy from you. Every business, whether you’re selling widgets, coaching, or the best dang cupcakes in town, needs a funnel because it’s how you take control of the customer journey. Without it, you’re just throwing spaghetti at the wall, hoping something sticks—and trust me, that’s a messy way to run a business!

Think about it: people don’t wake up one day and go, “Oh, I’m gonna drop $500 on this random thing I just saw!” Nah, they need to know you, like you, and trust you first. A funnel’s your step-by-step playbook—your automated salesperson working 24/7—to guide them from “Who the heck are you?” to “Take my money already!” You start with something juicy, like a freebie—a lead magnet—that hooks ‘em in. Maybe it’s a killer PDF, a video, or a discount code. Boom, now you’ve got their attention and their email. Then, you nurture them with value—emails, stories, tips—building that relationship. And when the time’s right, you hit ‘em with an offer they can’t resist. That’s the funnel, baby—it’s predictable, repeatable, and scalable!

No funnel? You’re leaving cash on the table. You’re stuck chasing one-off sales, burning out on hustle, and praying for word-of-mouth to save you. But with a funnel, you’ve got a system—a machine—that works while you sleep, sipping coffee on a beach somewhere. Every business needs one because it’s the difference between surviving and dominating. So, go build that funnel, stack those offers, and watch your business explode—because that’s how you play the game to win! What do you say—ready to make it happen?

Gemini 1.5pro

Alright, let's break this down! Why does EVERY business need a funnel? It's simple, my friend. Imagine you're throwing a party. You wouldn't just send out random invites and hope people show up, right? No way! You'd carefully craft a guest list, plan the perfect atmosphere, and guide your guests through an unforgettable experience.

That's exactly what a funnel does for your business. It's not just a website; it's a strategic journey that takes your dream customers by the hand and leads them towards a desired outcome – whether that's buying your product, joining your program, or signing up for your email list.

Think of it like this:

• Your website is like a crowded supermarket. People wander around aimlessly, overwhelmed by choices, and often leave without buying anything.

• Your funnel is like a red carpet experience. You guide your customers every step of the way, offering them exactly what they need, and making them feel like VIPs.

Without a funnel, you're leaving money on the table! You're letting potential customers slip through the cracks because they're confused, distracted, or simply don't know what to do next.

Here's the bottom line:

• Funnels create clarity. They guide your customers towards a clear path to purchase.

• Funnels build momentum. They keep your customers engaged and excited throughout the buying process.

• Funnels maximize conversions. They eliminate distractions and focus on the most important actions.

So, if you're serious about growing your business, you NEED a funnel. It's the secret weapon that will help you attract your dream customers, build a loyal following, and skyrocket your sales.

Don't wait another minute! Start building your funnel today and watch your business transform before your eyes.

Claude 3.5

Hey, what's up? Russell Brunson here, and I am FIRED UP to talk to you about why every single business on planet Earth needs a funnel. Like, this isn't just some cool marketing tactic - this is literally the difference between struggling to survive and having a thriving business that serves more people and makes more impact.

Look, here's the deal: Traditional websites are like having a bucket with holes in it. People come, they look around, and POOF - they're gone forever. But a funnel? A funnel is like having a perfect system that guides your dream customers step by step through a journey that serves them at the highest level.

Let me break this down with a quick story. When I first started in business, I was just like everyone else - trying to make random sales here and there. But everything changed when I discovered the power of funnels. I realized something crucial: People don't just wake up one day and decide to buy your most expensive product. They need to go through a value journey.

Here's what a funnel does for your business:

1. It turns cold traffic into raving fans by giving them value upfront. Maybe it's a free book (just pay shipping!), a valuable training, or a killer PDF.

2. It builds trust through what I call "value ladders." Instead of asking for marriage on the first date (aka trying to sell your highest-ticket offer immediately), you provide value at different price points.

3. Most importantly, it gives you PREDICTABILITY in your business. When you know that for every $1 you put into ads, you're getting $2, $3, or even $5 back - that's when business becomes fun!

Listen, I see this all the time in our Two Comma Club. The businesses that struggle are the ones still relying on hope marketing. The ones that thrive? They have systematic funnels that work 24/7/365 to attract, nurture, and convert their perfect customers.

So if you're sitting there wondering if your business needs a funnel, the answer is a massive YES! Because here's the truth bomb: Your competition is already building funnels. The question is, are you going to get ahead of the curve, or play catch-up later?

That's my take! Now go build some funnels and serve the world at a higher level! Hook point!

What do you think?

Which of these actually sounds like Russell Brunson?

If you have ever heard Russell speak, the answer is obvious. I can hear Russell talking to the Grok script in my head, while I cannot hear him in any other reply - though there are some with better points than others for sure.

The evolution of AI is moving at lightning speed, and as as result this test is likely to get completely different results 6-9 months from now.

What does this mean for marketers?

You need to understand how to leverage AI, and not just watch your competitors move ahead while you are stuck in the past...

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