LinkedIn is no longer just a platform for networking—it's a powerful tool for marketing professionals to establish expertise, build communities, and generate leads. One of the most effective yet underutilized features? LinkedIn Newsletters.

LinkedIn newsletters allow marketers to combine the reach and shareability of LinkedIn with the consistent engagement opportunities of a recurring email newsletter. This guide will teach you how to leverage a LinkedIn newsletter to scale your marketing business, grow your audience, and build stronger relationships with your followers.

What is a LinkedIn Newsletter?

A LinkedIn newsletter is a recurring series of articles you can publish directly on LinkedIn. Think of it as a blog-meets-email hybrid that lives on the world’s largest professional network.

Here’s what makes LinkedIn newsletters especially impactful:

• Direct Notifications: Subscribers get alerted every time you publish a new edition, ensuring higher visibility.

• Widely Shareable: Your newsletter articles can be commented on, liked, or shared by your connections for increased reach.

• Built-in Audience: LinkedIn provides direct access to professionals who are likely already interested in your field or expertise.

Instead of relying solely on external email campaigns or continuously posting on other channels, LinkedIn newsletters make it easy to consistently engage with your professional network on a platform they already use regularly.

Why Should Marketers Use LinkedIn Newsletters?

If you’re serious about growing your marketing business, LinkedIn newsletters offer several unique benefits tailored to marketers.

1. Position Yourself as a Thought Leader

Publishing valuable, niche-specific content regularly builds your reputation as an expert in the industry. Subscribers will look to you for insights, which not only builds credibility but also makes them more likely to choose your business when they need marketing services.

For instance, if you’re a marketer specializing in B2B strategies, a newsletter that dives into LinkedIn ad best practices or case studies can demonstrate your expertise while attracting potential clients.

2. Foster a Loyal Audience

LinkedIn provides a notification-based subscription system. Once someone subscribes to your newsletter, they’ll automatically get notified when you post the next issue. Over time, this builds loyalty and ensures you stay top of mind for your audience.

3. Increase Your Reach

Articles published in LinkedIn newsletters can be shared easily within LinkedIn by your audience. With LinkedIn's algorithm rewarding content that generates engagement, your newsletter has the potential to go viral, exposing your business to entirely new audiences.

4. Drive Leads and Conversions

Whether you’re promoting a new eBook, an online course, or services for your agency, LinkedIn newsletters help drive traffic directly back to your website or landing pages. Readers who value your advice are more likely to engage with your paid offerings.

5. Track Engagement Metrics

LinkedIn provides analytics, so you can measure performance in areas like reach, clicks, and engagement. These insights can help refine your content and improve future newsletters to better connect with your audience.

How to Start and Grow Your LinkedIn Newsletter

Starting a successful LinkedIn newsletter involves strategic planning and consistency. Here’s how to set yourself up for success.

Step 1. Define Your Target Audience and Niche

Before you launch, ask yourself:

• Who is my ideal reader?

• What specific problems or questions can I help solve through the newsletter?

Focus on a niche that aligns with your marketing business. For example:

• If you’re a social media marketer, write about trends and tools for optimizing social ads.

• If your expertise is content marketing, share actionable tips, frameworks, and success stories.

Tailoring your content ensures that subscribers find immediate value, turning them into loyal readers over time.

Step 2. Make Your Content Stand Out

To grow your marketing business with a LinkedIn newsletter, your content needs to resonate with your audience. Remember these golden rules:

• Hook Your Readers With Headlines: Grab attention with bold, clear, and curiosity-piquing titles. For example, “5 Common LinkedIn Ad Mistakes That Are Costing You Leads” entices users to click.

• Offer Actionable Advice: Marketers love practical strategies, so focus on delivering insights that can be implemented immediately.

• Use Original Data or Opinions: Stand out by sharing unique viewpoints or your personal case studies. Opinions that challenge conventional wisdom often attract more engagement.

Step 3. Leverage Multimedia to Enhance Engagement

Although LinkedIn is text-heavy, incorporating visuals can elevate your newsletter. Share:

• Infographics to summarize key points.

• Embedded videos for live walkthroughs or tutorials.

• Polls or questions to encourage interactive engagement.

Step 4. Promote Your Newsletter Effectively

Creating a newsletter is just the beginning. Getting people to subscribe is where the real growth happens.

• Share your newsletter widely across your LinkedIn network, encouraging connections to subscribe.

• Promote your newsletter link via other channels, such as email lists, Instagram Stories, or even LinkedIn Ads targeting marketers in your niche.

• Add a CTA in every LinkedIn post encouraging your audience to subscribe to your newsletter.

Step 5. Engage Consistently

Building an audience takes time, and persistence is key. Publish consistently, whether that’s weekly, bi-weekly, or monthly. Schedule your publications at the same time to help subscribers anticipate when the next issue is coming.

Don’t stop at publishing—engage actively in the comments section to start conversations or answer subscriber questions. The more personal engagement you show, the more likely readers are to continue following and recommending you.

Step 6. Integrate Lead Magnets Into Your Content

Use your newsletter to introduce lead-generating content. For instance:

• Offer a free marketing case study or downloadable templates exclusively to subscribers.

• Drive traffic to your lead capture forms by linking to webinars, eBooks, or other gated resources in your newsletter.

By attracting readers with high-value assets, you can seamlessly guide them through your sales funnel.

Pro Tip from Russell Brunson’s Insights

Russell Brunson, a marketing expert and co-founder of ClickFunnels, emphasizes consistency and value-first content as critical components to building audiences. Similar to what Russel outlines in his books and podcast episodes, LinkedIn newsletters are an opportunity to create what he calls "micro communities."

He encourages focusing on building trust through helpful, authentic content rather than an aggressive sales pitch. Over time, this approach fosters deep connections that make your audience more likely to convert into paying customers.

Wrapping It All Together—Start Growing Your Marketing Business Today

LinkedIn newsletters are an underutilized yet incredibly effective strategy for marketers ready to scale their businesses. By curating quality content, engaging with subscribers, and promoting your expertise, the potential for leads and growth is unmatched.

If you’re not already using LinkedIn newsletters, now is the perfect time to start. Take advantage of LinkedIn’s built-in network and unparalleled audience targeting features, and watch your subscriber base—and your marketing business—grow exponentially.

Need help curating compelling copy for your LinkedIn newsletter? Platforms like Jasper can supercharge your writing process, helping you craft engaging content quickly while staying on brand.

Start your newsletter today—and transform how you connect with your audience.

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